Most eCommerce brands pay $0.50+ per landing page view on Meta.
Here's how I consistently get it under $0.05:
Hook before product — the first 3 seconds can't mention the brand. Lead with the pain or desire.
Destination matching — YouTube and Twitter destinations often outperform Instagram on the same creative. Test all 3.
Image over video for cold traffic — static images with strong copy outperform video 2:1 at small budgets.
Tight audience, not broad — Advantage+ sounds good in theory. A well-researched custom audience beats it at under $100/day.
My best result using this system: $0.034 CPL, 25.7% CTR, 25,000+ clicks in one day.
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Posted Apr 19, 2026
End-to-end Meta Ads management for eCommerce brands — from campaign setup and audience targeting to weekly performance reports. Managed multiple campaigns si...