Revolutionizing Web Navigation: The Stack Website Redesign

Graphic Designer

UX Designer

UI Designer

Figma

Google Drive

Overview 🔎

Project: User Interface and Experience Enhancement for Stack's Website

Role: UI/UX Designer

Objective: To create an intuitive digital experience that embodies Stack’s vision for a clutter-free internet experience.

Tools: Figma

Collaborators: Stack’s in-house Development Team, Marketing Team, Product Managers

Problem & Solution 🤝

Problem: User confusion and complexity in navigating Stack's existing website

Solution: Refined UI/UX that mirrors the Stack browser’s innovative navigation system for effortless user experience.

Target User: Existing and potential Stack browser users

Goals/Requirements:

Reduce user confusion by 50% as evidenced by user feedback (Measurable, High Priority)

Increase time spent on the website by at least 20% (Time-based, Medium Priority)

Create a seamless experience that mimics Stack’s browser features (Specific, High Priority)

Process 🛣

1. Research and Discovery:

Conduct user interviews

Study analytics to identify problem areas

2. Ideation and Planning:

Storyboard key user journeys

Wireframe proposed changes

3. Implementation:

Develop the frontend using ReactJS

Conduct A/B tests for new features

4. Review and Iterate:

Gather user feedback

Make necessary adjustments

Challenges Faced:

Ensuring the website’s design complements the unique navigation system of Stack’s browser.

Results 🎁

Before:

User confusion rate: 70%

Average time spent on website: 3 minutes

After:

User confusion rate: 35%

Average time spent on website: 3.6 minutes

Quotes:

"The new interface is astonishingly user-friendly. I can find everything I need effortlessly." - Beta Tester

"The website now truly reflects what Stack aims to offer." - Product Manager

Takeaways 📣

Learnings:

The significance of user feedback in shaping the end product

The need for continuous iteration for sustained improvements

What's Next:

Plan for introducing interactive tutorials to help users get more from Stack’s unique features.

By focusing on Stack's ethos of a clutter-free, simplified internet experience, this redesign has successfully translated the browser's core strengths into its online representation. This sets the stage for continuous improvements, making sure that Stack's web presence remains as innovative as its browser technology.

2023