Project: User Interface and Experience Enhancement for Stack's Website

Role: UI/UX Designer

Objective: To create an intuitive digital experience that embodies Stack’s vision for a clutter-free internet experience.

Tools: Figma

Collaborators: Stack’s in-house Development Team, Marketing Team, Product Managers

Problem: User confusion and complexity in navigating Stack's existing website

Solution: Refined UI/UX that mirrors the Stack browser’s innovative navigation system for effortless user experience.

Target User: Existing and potential Stack browser users

Reduce user confusion by 50% as evidenced by user feedback (Measurable, High Priority)

Increase time spent on the website by at least 20% (Time-based, Medium Priority)

Create a seamless experience that mimics Stack’s browser features (Specific, High Priority)

Conduct user interviews

Study analytics to identify problem areas

Storyboard key user journeys

Wireframe proposed changes

Develop the frontend using ReactJS

Conduct A/B tests for new features

Gather user feedback

Make necessary adjustments

Ensuring the website’s design complements the unique navigation system of Stack’s browser.

User confusion rate: 70%

Average time spent on website: 3 minutes

User confusion rate: 35%

Average time spent on website: 3.6 minutes

"The new interface is astonishingly user-friendly. I can find everything I need effortlessly." - Beta Tester

"The website now truly reflects what Stack aims to offer." - Product Manager

The significance of user feedback in shaping the end product

The need for continuous iteration for sustained improvements

Plan for introducing interactive tutorials to help users get more from Stack’s unique features.

By focusing on Stack's ethos of a clutter-free, simplified internet experience, this redesign has successfully translated the browser's core strengths into its online representation. This sets the stage for continuous improvements, making sure that Stack's web presence remains as innovative as its browser technology.