Monthly Google Ads Management - 40% Increase in ROAS

Industry: Clothing

Company: www.barcomade.com

Location: United States

Result: 40% Increase in Return on Ad Spend on Google Ads within 3 months

Process: First, we conducted a thorough audit of Barco's Google Ads account. Their Google Ads account was hovering around a 2.5X return on ad spend, but they wanted to be more profitable.

Issues Identified:

• Conversion for Purchase was double counting revenue
• Google Merchant Center had product titles and descriptions that weren't optimized
• Missing out on Affiliate Location Extensions opportunity
• Bidding strategy was Maximize Conversions, which wasn't aligned with their ROI goals

Key Implementations:

• Improved their conversion tracking by connecting Shopify CRM to Google Ads for more reliable Google Ads revenue
• Optimizing visual assets on multiple platforms
• Served top-performing Search and Performance Max ad headlines/descriptions that are proven to convert in the clothing niche
• Updated Merchant Center with product titles and descriptions best practices
• Segmented ad groups according to product categories
• Created a Branded Search Campaign to capture searches for their company

Results:

• Return on Ad Spend increased to 375% within 3 months
• Client was able to double their monthly Google Ads spend profitably
• Revenue from Google Ads channel tripled