Industry: Clothing

Location: United States

Result: 40% Increase in Return on Ad Spend on Google Ads within 3 months

Process: First, we conducted a thorough audit of Barco's Google Ads account. Their Google Ads account was hovering around a 2.5X return on ad spend, but they wanted to be more profitable.

Issues Identified:

Conversion for Purchase was double counting revenue

Google Merchant Center had product titles and descriptions that weren't optimized

Missing out on Affiliate Location Extensions opportunity

Bidding strategy was Maximize Conversions, which wasn't aligned with their ROI goals

Key Implementations:

Improved their conversion tracking by connecting Shopify CRM to Google Ads for more reliable Google Ads revenue

Optimizing visual assets on multiple platforms

Served top-performing Search and Performance Max ad headlines/descriptions that are proven to convert in the clothing niche

Updated Merchant Center with product titles and descriptions best practices

Segmented ad groups according to product categories

Created a Branded Search Campaign to capture searches for their company

Results:

Return on Ad Spend increased to 375% within 3 months

Client was able to double their monthly Google Ads spend profitably

Revenue from Google Ads channel tripled