Monthly Google Ads Management - 40% Increase in ROAS
Damani Duggan
Social Media Marketer
Search Engine Marketing
Digital Marketing Specialist
Google Ads
Google Analytics
Google Tag Manager
Industry: Clothing
Company: www.barcomade.com
Location: United States
Result: 40% Increase in Return on Ad Spend on Google Ads within 3 months
Process: First, we conducted a thorough audit of Barco's Google Ads account. Their Google Ads account was hovering around a 2.5X return on ad spend, but they wanted to be more profitable.
Issues Identified:
Conversion for Purchase was double counting revenue
Google Merchant Center had product titles and descriptions that weren't optimized
Missing out on Affiliate Location Extensions opportunity
Bidding strategy was Maximize Conversions, which wasn't aligned with their ROI goals
Key Implementations:
Improved their conversion tracking by connecting Shopify CRM to Google Ads for more reliable Google Ads revenue
Optimizing visual assets on multiple platforms
Served top-performing Search and Performance Max ad headlines/descriptions that are proven to convert in the clothing niche
Updated Merchant Center with product titles and descriptions best practices
Segmented ad groups according to product categories
Created a Branded Search Campaign to capture searches for their company
Results:
Return on Ad Spend increased to 375% within 3 months
Client was able to double their monthly Google Ads spend profitably
Revenue from Google Ads channel tripled
