New brand identity for Curated

New brand identity for Curated Kitchens & Bath, a remodeling studio that helps homeowners fall in love with their space again.

The brief was warmth without the clutter. A calm, earthy palette of smoky green, warm taupe and soft greige, paired with a clean editorial wordmark and a house-shaped mark that tucks the kitchen right inside it.

Built out the full system too: logo suite, business cards, door hangers, flyers and merch, so every touchpoint reads as the same brand.

Which application is your favorite? Curious what stands out to you.