High-Converting Ad Creatives for DTC Brands

This project focused on creating paid social ad creative for DTC fragrance and wellness brands, with an emphasis on building distinctive visual directions that could capture attention while staying true to each brand.

The work was centered around translating product positioning into high-impact visual concepts that could work naturally within social feeds, combining strong composition, clear messaging, and a premium product presence.

I was responsible for designing the high-fidelity static ad creatives from concept through final visual execution. I used Figma and Higgsfield AI as part of the creative production process, combining traditional design techniques with AI-assisted visual development to explore and refine different creative directions.

The goal was to create campaign assets that felt intentional and brand-specific rather than relying on generic performance-ad templates.

Each concept was developed around the visual character of the brand and product. Rather than applying one visual style across every asset, I focused on creating creative directions that felt naturally connected to the brand's positioning, audience, and product category.

Paid social creative needs to communicate quickly. I used strong compositions, visual contrast, product placement, and clear focal points to make each ad immediately recognizable and engaging within a busy social feed.

The product remained central to the visual story. Composition and supporting elements were designed to enhance the product rather than compete with it, helping create a stronger sense of desirability and brand value.

Headlines, supporting copy, and promotional messaging were integrated into the visual composition without overwhelming the design. The goal was to make the core message understandable within seconds while maintaining a polished aesthetic.

Multiple creative concepts were developed within a cohesive visual system, allowing different ad variations to feel connected while still offering enough visual variation for campaign testing and iteration.

High-fidelity paid social ad creatives

Static DTC advertising concepts

Fragrance campaign creative

Wellness campaign creative

Product-focused compositions

Social-first visual layouts

Figma design files

AI-assisted visual production using Higgsfield

The final creative set gave the fragrance and wellness campaigns a more distinctive visual presence across paid social. The combination of product-focused composition, clear messaging, and brand-specific art direction created polished ad assets designed to stand out in-feed while maintaining consistency across the wider campaign.