I designed and built the waitlist landing page for TOBU, a platform for Africa’s informal electronics trade. The goal was to communicate the product’s value in seconds without overwhelming the user.
TOBU Landing page reel
The focus was on clarity, momentum, and precision. I made deliberate choices about what to include (and what to leave out) to:
Show TOBU as real infrastructure for vendors, not just another POS
Highlight the problem: billions in trade still running on paper
Build trust fast with clean layout, bold copy, and market-backed stats
I built the page in Framer and integrated GetWaitlist to start capturing early vendor interest.
The final design delivers TOBU’s vision quickly and confidently, helping people understand what it does and why it matters in one clear scroll.
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