WordPress Website Design and Development
Farook Maya
Verified
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Posted Dec 27, 2024
Designed and developed a custom WordPress site from scratch with tailored UX, responsive design, and optimized performance for scalability and easy management.
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5
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151
Timeline
Jul 10, 2025 - Jul 21, 2025
Clients
Hey Prospekt
Auto Domain – WordPress Website Design & Development
Client Overview
Auto Domain is a dealership-focused automotive brand offering a wide inventory of pre-owned vehicles. Their goal was to create an engaging, trustworthy, and conversion-driven digital experience that would help customers easily explore car options, understand financing, and initiate purchases online.
The previous site lacked visual appeal, clear structure, and mobile responsiveness—key factors in today’s car-buying journey.
Project Objective
To design and develop a high-performance WordPress website from scratch that:
Showcases pre-owned inventory with clarity and appeal
Builds trust through reviews and visual storytelling
Guides users through an intuitive purchasing process
Converts visitors into leads with seamless CTAs and forms
Works beautifully on both desktop and mobile
Scope of Work
UX & UI Design
Custom WordPress Theme Development
Responsive Layouts (Mobile-First Approach)
Custom Car Listing Modules
Blog & Newsletter Integration
Speed Optimization & SEO Readiness
Design Highlights
1. Hero Section & Visual Identity
The site opens with a bold hero image featuring premium car photography paired with large, kinetic typography (“PRE-OWNED INVENTORY”). This instantly communicates the core offering while setting a high-energy, aspirational tone.
Typography & Colors: Clean sans-serif fonts with red and white accents convey power, urgency, and clarity.
Imagery: Lifestyle-oriented vehicle photography enhances emotional appeal.
2. Streamlined Buying Journey
The “How It Works” section simplifies the car-buying process into three digestible steps. Visual icons and short descriptions help reduce user hesitation and build trust.
Step-by-step layout guides visitors through the funnel
Integrated CTAs offer clear next actions (e.g., “Choose Anywhere,” “Car Delivery”)
3. Reviews & Trust Signals
A dedicated Reviews section includes customer testimonials paired with star ratings—building credibility with real-user insights.
4. Dynamic Inventory Listings
The “Top Deals” section dynamically showcases featured cars with pricing, monthly payment options, and car specs. Each card is interactive and optimized for quick decision-making.
Car cards designed with conversion in mind
Hover/drag interactions add a modern touch
5. Responsive & Mobile-First
Built with a mobile-first approach, the design ensures flawless display on all screen sizes—from phones to tablets to desktops.
Development Approach
The entire site was developed on WordPress from scratch, using a custom theme to optimize performance and flexibility:
Custom Post Types for Vehicles
Elementor integration for flexible content editing
Newsletter signup powered by Mailchimp
Fast-loading and SEO-friendly build
Built-in scalability for inventory growth
Outcome & Impact
The final website positions Auto Domain as a credible, customer-first dealership with a strong digital presence. The new platform offers:
Increased lead generation through newsletter and inquiry forms
Improved time-on-site via better UX and browsing structure
A fully manageable backend for inventory updates and blog publishing
Strong mobile performance leading to better engagement from mobile users
Client Feedback
“This is exactly what we needed—not just a website, but a true digital showroom. Easy to manage, looks great, and our customers love it.”
Sales Manager, Auto Domain
WordPress Site Design + Development
Digitize Financial – Fintech Website Design & WordPress Development
Client Overview
Digitize Financial is a modern fintech company revolutionizing how people manage and move money across the globe. Focused on accessibility, security, and speed, Digitize offers services like digital payments, online banking, and financial education to a broad range of users and businesses.
The client needed a sleek, high-converting, and user-friendly website that would not only explain their value proposition clearly but also reflect the futuristic, trustworthy nature of their brand.
Project Objective
To design and develop a responsive WordPress website from scratch that:
Clearly communicates Digitize’s product offerings and competitive advantages
Engages users with a bold and tech-forward design
Builds trust through clean UX, partner integration, and strong visual hierarchy
Performs flawlessly across all devices and browsers
Scope of Work
UX/UI Design
WordPress Development (Custom Theme)
Mobile-First Responsive Layout
Animation & Visual Interaction Design
Partner Integration (Stripe, Visa, GPay, etc.)
Newsletter & Contact Form Setup
Speed Optimization & SEO Best Practices
Design Approach
1. Visual Language: Sleek, Bold & Futuristic
The site uses a dark-themed interface paired with vibrant gradients, holographic card visuals, and bold typography, creating an engaging and modern digital finance aesthetic. Key branding elements—such as custom card mockups and iconography—reinforce the brand’s commitment to innovation and security.
Typography: Modern sans-serif fonts with large, confident headings
Color Palette: Black backgrounds with neon gradients for visual punch
Imagery: High-quality lifestyle shots and 3D card visuals for immersion
2. Feature Highlight Sections
The homepage introduces users to Digitize’s core features—Transfer Money, Safe Transfer, and Real Partnership—each with distinct icons and bright cards, making the experience scannable and user-friendly.
3. Educational Sections
To build trust and increase user understanding, I incorporated clear educational content blocks like “Get to Know About Digitize Finance” and “How It Works.” These include icons, stats, and step-by-step explanations to simplify complex fintech services.
4. Social Proof & Partner Logos
To build further credibility, I integrated logos of trusted payment partners (Visa, PayPal, GPay, etc.) alongside key performance stats (e.g., user count, revenue, investment growth), reinforcing the brand’s authority.
Development Highlights
The site was fully developed on WordPress using a custom-coded theme—optimized for performance and flexibility.
Modular design for easy future updates and scalability
Integrated Mailchimp newsletter signup
Contact Form 7 for seamless lead capture
Built with AOS and GSAP for smooth animations and transitions
Responsive grid system for perfect mobile rendering
Results & Outcome
The finished Digitize Financial website is a high-performing, visually compelling digital presence that showcases the brand’s innovation and credibility. It successfully balances educational clarity with sleek, modern visuals—establishing Digitize as a serious player in the fintech space.
✅ Achievements:
⚡️ Optimized for mobile and lightning-fast load speed
💼 Fully manageable backend via WordPress CMS
📈 Clear, guided UX increases trust and time-on-site
🔒 Built to scale as new services and markets are added
Client Feedback
“This site finally reflects who we are—clean, secure, and built for the future. The animations, the mobile experience, the partner integrations—everything just works.”
Head of Product, Digitize Financial
WordPress Site Figma to Development
Immerce – Bringing the Metaverse to the Web
Client Overview
Immerce is a pioneering tech company at the forefront of virtual commerce, enabling businesses to establish a presence in the metaverse. With a platform that combines virtual reality, 3D environments, and immersive shopping experiences, Immerce empowers industries—from fashion to furniture—to build and launch virtual storefronts.
The company needed a digital presence that could match its futuristic mission, while educating and inspiring potential partners. They provided a bold, immersive Figma design, and I was brought on to turn that vision into a fully responsive, high-performance WordPress website.
Project Objective
To develop a pixel-perfect, mobile-optimized website based on the Figma design—ensuring:
Fidelity to the original design concept
Seamless performance across all devices
Custom functionality to support Immerce’s content structure
Easy content management via WordPress
Scalability for future integrations and updates
Scope of Work
Figma to WordPress Conversion
Custom WordPress Theme Development
Mobile-First Responsive Design
Scroll-based Animations & Interactions
SEO Optimization & Speed Enhancements
CMS Setup for Dynamic Content Management
Development Approach
1. Pixel-Perfect Execution from Figma to Web
I carefully translated the high-impact Figma design into a live website using a custom-coded WordPress theme. Every detail—from the cosmic backgrounds to the gradient lighting effects—was preserved and optimized for web performance.
Precise spacing, typography, and layout
Optimized imagery and video integration
Use of
AOS & GSAP for interactive scroll animations2. Interactive Mission & Tech Sections
Animated visuals and video-enhanced storytelling were developed to showcase the company’s mission and technological capabilities. These dynamic sections elevate the user experience while retaining fast load times.
3. Modular Sections for Scalability
Sections like Industries, Tech, and Roadmap were built using custom fields and repeatable blocks, giving the Immerce team full control to update or expand content as needed.
Built with Advanced Custom Fields (ACF)
Modular approach for future flexibility
Intuitive backend layout for non-technical editors
4. Mobile Optimization & Cross-Browser Support
Given the tech-forward audience, mobile compatibility was essential. I used a mobile-first responsive design approach, testing across all major browsers and screen sizes.
Touch-friendly animations
Smooth transitions
Perfect scaling for all devices
Key Features
✅ Seamless video integration in hero section
✅ Interactive “Build Your Virtual Store” pathway
✅ Visual Roadmap with scroll-triggered highlights
✅ Team bios with hover animations
✅ Press mentions with logo carousels
✅ Clean footer architecture with contact CTA
Outcome
The final result is a visually stunning, high-performing website that successfully brings the metaverse to life on the web. Immerce now has a platform that not only explains its futuristic mission but also reflects the innovation, professionalism, and trust that clients expect.
Client Feedback
“Exactly what we envisioned—brought to life, pixel by pixel. The site feels alive, responsive, and futuristic, just like our brand.”
— Product Director, Immerce
Tech Stack & Tools
CMS: WordPress (Custom Theme)
Builder: Figma-to-HTML-to-WordPress workflow
Animation Libraries: GSAP, AOS
Responsive Framework: Custom media queries
Plugins: ACF, Contact Form 7, SEO by RankMath