WordPress Website

I completed a full redesign of the FSE Media e-commerce website, focusing on improving both aesthetics and user experience to boost engagement and conversions. The previous site had several UI/UX issues, including a cluttered layout, inconsistent product presentation, and a confusing navigation structure that made it difficult for users to find and purchase products efficiently.

To resolve these issues, I streamlined the overall layout, introduced a cleaner and more modern design, and restructured the navigation to ensure a smoother browsing flow. Product pages were enhanced with clearer imagery, better content hierarchy, and optimized CTAs to guide users toward purchase decisions. I also implemented a mobile-first responsive design, ensuring seamless performance across all devices. The result is a visually appealing, user-friendly online store that not only reflects FSE Media’s brand more effectively but also creates a smoother path from landing to checkout.