SABA | Branding & Logo Design for Sushi Bar Restaurant

The SABA Sushi Bar logo exudes a modern, sophisticated aesthetic that aligns well with a contemporary dining experience. The custom typography, with its angular and sharp-edged design, reflects the precision and artistry inherent in sushi-making. The slightly curved and stylised strokes subtly nod to Japanese calligraphy, adding an authentic yet minimalist touch. By keeping the design clean and bold, the logo maintains a sleek, premium look while ensuring easy readability across different branding materials. The name "SABA", which refers to a type of mackerel commonly used in sushi, directly connects to the restaurant's culinary identity, reinforcing authenticity without relying on overused Japanese symbols. The white logo stands out beautifully against the warm, dimly lit background, creating a striking contrast that enhances visibility in restaurant signage and digital platforms. Additionally, the smaller, understated "Sushi Bar" text beneath the logo adds a refined touch, making the overall branding feel high-end and intentional.