Electric Icons | Client: Cadillac
Sharine Taylor
Copywriter
Microsoft Word
General Motors
Dentsu Creative
ASK
While I was a copywriter at Dentsu, I was asked to produce scripts and headlines for the launch of the Cadillac's first EV: LYRIQ
DELIVERABLES
For this campaign, I:
Created scripts for a 60 second and 30 second digital spot, and three 15 second feature-focused scripts
Created the print ad copy for the vehicle's feature in ELLE Magazine
