While I was a copywriter at Dentsu, RBC wanted to transform their Technology and Operations department into a recognizable tech arm within the company and decided to rebrand to Tech @ RBC.

With a focus on highlighting the company’s capacity for innovation, the ability that it gives employees to cultivate a sense of purpose, its desires to communicate how the company’s work had created real-world impact and the opportunity potential employees have for career growth an mobility, the deliverables emphasized these elements through creative outputs.

I created:

one script for a 60s spot

three 15s spot scripts

one script for a TikTok spot

Social media asset copywriting