Gonga Design & Constructions - Branding on Behance
Khaleed Ameen
Brand Designer
Graphic Designer
Presentation Designer
Adobe Illustrator
Adobe Photoshop
Behance
Gonga Design & Constructions is a modern construction company that specializes in contemporary architecture and interior design. The branding project focused on creating a sleek, modern, and clean identity to reflect Gonga’s commitment to innovative design and quality craftsmanship. With a logo concept centered around a stylized "G" in the shape of a house, the brand identity embodies both sophistication and functionality, aligning with the company’s architectural focus.
Objectives & Goals
Objective: To establish a refined and modern brand identity that resonates with Gonga’s audience and reflects its expertise in architecture and interior design.
Goals:
Create a distinct and meaningful logo that incorporates a “G” with a house shape, symbolizing Gonga’s architectural focus.
Develop a sleek and modern visual identity that conveys professionalism and a high standard of craftsmanship.
Provide clear brand guidelines for consistent application across both print and digital media.
Deliverables
Logo Design: A unique and contemporary logo featuring a “G” integrated with a house shape, symbolizing the brand’s expertise in architecture.
Color Palette & Typography: A modern, minimalist color palette paired with clean typography to enhance the brand’s aesthetic and professional tone.
Brand Guidelines: A comprehensive guide detailing logo usage, color application, typography, and brand tone to maintain consistency.
Branded Collateral: Business cards, letterhead, and other essential stationery, along with digital assets for online use, ensuring a professional and cohesive brand presentation.
Timeline
Research & Strategy (2-3 Days):
Conduct a brand discovery session to understand Gonga’s mission, values, and audience.
Define the brand positioning, focusing on modern architecture and interior design principles to inform the visual direction.
Logo & Visual Identity Design (4-5 Days):
Develop initial logo concepts, featuring the “G” with an integrated house shape, symbolizing Gonga’s architectural focus.
Finalize the selected logo design and refine the color palette and typography to reflect a sleek, modern, and clean look.
Brand Guidelines & Asset Creation (5-6 Days):
Develop comprehensive brand guidelines covering logo usage, color schemes, typography, and brand tone for consistency.
Create branded collateral, including business cards, letterhead, and digital assets for online platforms.
Key Skills Highlighted
Brand Strategy & Positioning: Crafting a brand identity that aligns with Gonga’s architectural expertise and modern design focus.
Logo Design: Conceptualizing and creating a unique, architecture-inspired logo that integrates a “G” with a house shape.
Visual Cohesion: Ensuring a clean and modern look across all brand assets to maintain professionalism and aesthetic appeal.
Project Outcomes
Enhanced Brand Presence: A strong, recognizable identity that reflects Gonga’s focus on modern architecture and high-quality interior design.
Consistency Across Platforms: Comprehensive brand guidelines to ensure cohesive brand presentation across all touchpoints.
Professional Appeal: A polished, sleek, and clean brand image that elevates Gonga’s market presence and resonates with clients.
