BRANDING - Yong Lions 2023

For the 2023 Young Lions competition, my team had 48 hours to create a brand identity from scratch for Yoigo's new sub-brand, Pienso, luego Actúo, a platform to amplify the voices of people who take real action to make the world better. We worked on logo, color palette, typography, and website design. The result is a vibrant and flexible brand language that reflects both the impact of grassroots initiatives and the forward-thinking mindset of its community. Despite the tight deadline, the final identity feels fresh, cohesive, and truly empowering and ready to support action-driven stories that matter.