PHOTOSHOOT ART DIRECTION

For the collaborative TurronXO campaign with Dabiz Muñoz, I led the visual direction, moving away from traditional holiday red and green visuals to create a bold world of caramel tones, gold textures, and velvet-like finishes. This fresh, experiential aesthetic helped the campaign stand out, drive buzz, and reinforce Häagen-Dazs’s reputation for indulgence.