Bijala Viral Video Series | 6M + 500K Organic Views

Bijala | Music-Led Viral Video Series

I developed a repeatable content direction by testing recognizable background music, studying audience response, and extending the strongest tracks into new visual edits. The series kept Bijala’s jewelry and cultural imagery connected through a consistent visual and musical identity.

BGM Series 01 generated 6 million organic views and 4,000+ followers. BGM Series 02 generated 500,000 organic views and 400+ followers. Both series used zero paid advertising. These are combined results across each series, including the individual videos, rather than additional views on top of them.

Scope: content strategy, BGM research and selection, creative testing, video editing and consistent visual direction. Results are documented in my portfolio and reported from the project.