Viral Videos | 1.077M Views in 5 Days | $0 Ad Spend

CUCAC — Content Strategy & Post-Production | 1.077M Views

As Media Chair of Columbia University Chinese A Cappella, I led this volunteer project from content concept through final post-production. I coordinated more than 20 participants over one week; most of the schedule was devoted to coordinating the group. I developed the content plan and edited the Ordinary Friend a cappella Reel.

Public results as of October 6, 2026: approximately 1.077M views, 109K likes, 335 comments and 4,108 reposts.

Published: November 23, 2025. Production took approximately one week leading up to release. Unpaid student organization project. Software: Jianying Pro.

Watch the published Reel: https://www.instagram.com/reel/DRbEfVvDaRk/