Suntyle | Product-Led Viral Videos
Joey Zhao
Suntyle / Saucer Pan — Product-Led Viral Videos
As the independent US launch lead, I planned and edited social videos across product-in-use, launch and POV unboxing formats. For the Pause Challenge, I adapted a familiar social format to the product: viewers pause to align the detachable handle with the pan.
The challenge became the strongest organic-performing Reel in the brand’s first week of posting. Product movement, on-screen text, music and a consistent soft color palette kept the content specific to the brand.
Scope: content planning, concept development, creative editing and visual direction. September 2026.
Watch: https://www.instagram.com/reel/DduZ7FiOXTK/
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Posted Oct 9, 2026
Planned and edited a product-led Pause Challenge that became the brand’s strongest organic Reel in its first week of posting.
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