PAVOI | Advent Calendar | Packaging Design

PAVOI needed an advent calendar that would hold its own in store and on TikTok Shop. The project ran from initial creative direction with team, through to final production files, covering the complete packaging design process for a single product with a lot riding on it. It performed strongly in both channels.

All files were prepared for factory handoff, with close attention to how the components related to each other across the finished piece.

With seasonal gifting being a highly competitive space in DTC markets, it was important to create something that could comfortably sit at the intersection of gifting, unboxing, and social sharing. This project covered the full scope of packaging design for a consumer product: from mood boarding, and concept through to initial dieline designs, with a clear eye on how it would perform in both retail and online channels.