Email Design for DTC Fashion Brand

PAVOI had a large and active customer base to communicate with. The brief covered promotional email campaigns for product launches, sales, and seasonal moments. All work was designed in Figma with real email constraints in mind before handover for build in Klaviyo. Email design has its own rules and designing within those constraints from the start means fewer problems and a better result at the build stage.

Layout, hierarchy, and typography were all considered in the context of how emails actually get read: quickly and often on mobile. Each campaign was structured to communicate clearly regardless of how the recipient opened it.

Promo campaigns, seasonal sends, and product launches were all designed as part of a wider content calendar rather than as isolated pieces. Keeping a consistent visual language across sends builds familiarity with the brand and makes each email feel like it belongs to something bigger.