Email Design for DTC Fashion Brand

PAVOI is a fashion jewellery brand with a large and active customer base to communicate with via email marketing. The brief covered promotional Klaviyo email campaigns for product launches, sales, and seasonal moments. All templates were designed in Figma with real email client constraints in mind before handover for build, which means fewer problems at the production stage and a better result in the inbox.

Layout, hierarchy, and typography were all considered in the context of how emails actually get read: quickly, and often on mobile. Each email marketing campaign was structured to communicate clearly regardless of how the recipient opened it.

Promo campaigns, seasonal sends, and product launches were designed as part of a wider content calendar rather than as isolated pieces. A consistent visual language across sends builds brand familiarity and makes each email feel like it belongs to something bigger.

Campaign email marketing templates for a DTC fashion jewellery brand, designed in Figma

Lifecycle email templates across key customer journey stages

Klaviyo-ready production files

Modular email template system for sustained in-house use

This project is part of an ongoing engagement with PAVOI covering jewellery packaging design, Amazon marketplace design, and retail point-of-sale design.

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