Branding Design for drink product

Mimao Drinks brings a Latin twist to creamy drinks and shakes—already creating a buzz across the UK. I was asked to craft the full brand identity and support positioning in a new-to-UK category.

The final concept balances boldness with approachability—a playful system built from rounded shapes and a sweet, creamy colour palette. The team loved their “brand-new visual baby”, and I rolled it out across digital and print assets (social templates, packaging mock-ups, menus, POS and website).