AI-Driven Product Reveal for Le Lick's PLAYTIME Variety 10‑Pack
Chetna Chauhan
Le Lick – PLAYTIME Variety 10‑Pack Launch Reel
Client: Le Lick
Project type: Food & Beverage · Social launch asset
Tools: Higgsfield AI, Adobe After Effects, Adobe Premiere Pro
The Brief
Create a short, vertical launch reel to introduce Le Lick’s new PLAYTIME Variety 10‑Pack across Instagram Reels and TikTok.
In under 30 seconds, the video needed to:
Make it immediately clear this is a new variety pack with 10 lollipops and multiple flavors.
Keep the packaging accurate and on‑brand
The Challenge
Communicate “variety 10‑pack” quickly without cluttering the frame with too many claims.
Avoid a generic static pack shot; the asset had to feel dynamic enough for social while staying premium.
Use AI to generate/iterate the product visual rapidly, but ensure the final packaging remains faithful to Le Lick’s design.
My Role and Workflow
Role: AI Video Editor & Motion Designer
Workflow
Reference & setup
Collected Le Lick’s pack artwork, brand guidelines, and reference images.
Defined the shot: single hero pouch, 360° rotation, clean background.
AI visual development
Used Higgsfield AI to generate initial rotating pack visuals and lighting setups.
Iterated on prompts/camera moves to get a smooth spin with clean reflections.
Brand consistency checks
Compared AI frames to the official pack design.
Flagged any issues with logo distortion, color shift, or edge artefacts.
Selected the cleanest frames as the base for motion work.
Motion & compositing (After Effects)
Imported the chosen AI sequence into After Effects.
Added the intro text: “Introducing PLAYTIME Variety 10 Pack”.
Fine‑tuned timing so the text lands as the pouch rotation becomes clear.
Added subtle camera move/parallax and light highlights to enhance the 3D feel.
Edit, sound, delivery
Trimmed to final duration and added light music
Outcome
Delivered a compact, product‑first launch reel that:
Clearly communicates the new variety pack and its 10‑lollipop, multi‑flavor proposition in a single shot.
Provides Le Lick with a reusable visual template for future pack launches (hero pack + bold intro text + simple rotation).
FINAL OUTCOME
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Posted Sep 16, 2026
Vertical launch reel for Le Lick’s PLAYTIME Variety 10‑Pack to communicate a multi‑flavor 10‑lollipop offer in one product‑first sequence.
