AI-Assisted UGC-Style Video for Le Lick
Chetna Chauhan
Case Study: Le Lick – AI UGC‑Style Backpack Fill Video for Ingredient Transparency Campaign
Client / Project Overview
Client: Le Lick – electrolyte lollipops
Project: AI‑assisted, UGC‑style product video featuring a backpack being filled with multiple Le Lick flavors, anchored by the line:
“These backpacks and actors are fake but the ingredients are real.”
Platform fit: Instagram Reels / Stories, TikTok, and paid social variants.
Brand Story: Le Lick
Le Lick is a new generation electrolyte brand built around a simple idea: hydration should be fun, not boring
Goal
Le Lick needed a high‑trust creative that directly addressed skepticism around “fake” UGC and AI content while reinforcing their core promise: real ingredients, real hydration.
My Role
AI Video Editor & Motion Designer
Responsibilities included:
Structuring the concept around the “fake backpacks, real ingredients” hook.
Coordinating AI‑generated or AI‑assisted visuals (backpack, hand, product placement).
Editing for short‑form retention: tight pacing, clear beats, strong text support.
Adding captions, light motion graphics, and sound design to amplify the transparency message.
Before
After
Tools Used
Higgsfield AI
Google Flow
Adobe Premiere Pro
Adobe After Effects
Capcut
Result / Impact
This creative gave Le Lick a transparent, self‑aware ad that leans into AI/constructed visuals while doubling down on what actually matters: real ingredients and functional benefits.
Outcomes:
Provided a trust‑building asset for paid social, especially useful in a category where consumers are skeptical of “too perfect”.
Created a repeatable format: same backpack‑fill concept can be used for new flavors, seasonal drops, or bundle promos.
Strengthened Le Lick’s voice as a brand that’s honest, playful, and not trying to pretend everything is “real life” when it’s not – while still standing behind the product itself.
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Posted Sep 16, 2026
AI UGC‑style video for Le Lick, honest “fake visuals, real ingredients” hook that builds trust and showcases multiple flavors in one scroll‑stopping clip.
