AI Product Shoot & Motion Package for Le Lick
Chetna Chauhan
Le Lick – Watermelon Flavor Launch: AI Product Video + Motion System
Client: Le Lick
Project type: Food & Beverage · Social launch system
Tools: Higgsfield AI, Adobe After Effects, Premiere Pro
Roles: AI Video Producer, Motion Designer
Brief
Le Lick was launching a new Watermelon flavor of their electrolyte lollipops and needed a short‑form motion system that could introduce the flavor, communicate key benefits, and be reused across social and site.
In practical terms, the work had to:
Introduce Watermelon as part of the existing Le Lick line‑up, not as a standalone product.
Communicate functional cues (electrolytes, better‑for‑you candy, real ingredients) without looking like a traditional supplement ad.
Keep all packaging, logos, and colors faithful to brand assets.
AI Visual‑Development and Motion Workflow
Reference & brand setup
Collected Le Lick’s brand guidelines, existing flavor assets, and reference images.
Defined the visual direction for Watermelon: fresh, juicy, playful, but on‑brand.
AI visual development
Generated initial product shots and environments tailored to Watermelon.
Iterated on prompts and camera moves to get clean hero frames of the lollipop/pack.
Selected the best takes based on composition, lighting, and product clarity.
Quality control & brand consistency
Compared AI frames to official pack/artwork references:
Checked logo proportions and placement.
Verified color accuracy
Inspected edges and text for AI artefacts or warping.
Discarded or re‑ran any shots where packaging looked off or illegible.
Motion & compositing
Imported chosen AI frames/sequences into After Effects.
Built the motion system:
Animated flavor titles and benefit callouts.
Added transitions, light camera moves, and texture overlays.
Designed the end card template for reuse across variants.
Ensured all animation timing worked for short‑form (hooks in first 2–3 seconds).
Edit, sound, delivery
Trimmed and arranged sequences
Added music and SFX.
Before/After
Package Template
Lollipop Template
After: final edited reels with motion graphics
FINAL
Result / Impact
Delivered a cohesive set of AI‑powered product videos and motion assets used in the Watermelon flavor launch across Le Lick’s social and site.
These assets:
Gave Le Lick a scalable template for future flavor drops (same structure, new color/typography/motifs).
Helped communicate Le Lick’s positioning as a functional, better‑for‑you lollipop in a category full of powders and gummies.
Enabled fast iteration and versioning for different platforms without additional shoots.
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Posted Sep 16, 2026
AI‑driven launch system for Le Lick’s Watermelon flavor: hero reel + cutdowns built from AI product imagery and finished with a reusable motion for social.
