Customer engagement platform CleverTap needed a comprehensive guide to usability testing to help drive their content marketing program. The one I created for them (as a Senior Content Marketing Specialist for Siege Media) has driven over 50,000 potential customers to their site so far!

SEO strategy — I performed competitive SEO research to identify Google ranking opportunities.

Design oversight — I oversaw the creation of visual assets, providing detailed creative briefs and quality assurance.

SEO content writing — Once all the research was done, I ghostwrote an absolute beast of a guide that has been driving top-of-funnel engagement ever since.

What if you worked hard to create a new app, website, product, or feature only to find out that your users just don’t vibe with it? Usability testing is the key to discovering how real users experience your product before you bring it to market. The reality is, when you build something, you become deeply familiar with it. So familiar that you might find yourself blind to its flaws.  Just because you and your team find your product perfectly intuitive and enjoyable doesn’t necessarily mean your users will feel the same. That’s where usability testing comes in — it’s the ultimate bias-remover. 

Unfortunately, not many businesses make use of it. Twenty-eight percent of small businesses still do not have a website and more than 70% of small business websites do not even use a call-to-action (CTA) button. To top it all off, only 55% of businesses conduct usability or UX testing.