I loved writing SEO-focused sleep content for Casper Mattress as a Senior Content Marketing Specialist for Siege Media. My role included:

SEO analysis — I sought out the most relevant keywords and performed a competitive analysis to make sure this content would rank in Google search.

Research — When it comes to the mattress and sleep industry, there's a lot of B.S. online. I cut through all that with evidence-based research.

Visual creative asset briefs — After formulating a plan for visual assets, I briefed our creative team on exactly what was needed and oversaw quality control.

SEO content writing — After some recon to plan the best content strategy, I ghostwrote articles for Casper that quickly earned front-page Google rankings.

You may wonder which mattress option is best for you: firm vs. medium. After all, you spend about a third of every day in bed, so it’s important to find a mattress that feels comfortable and provides the right level of support.

Getting your mattress firmness right could be just the thing to help you get the most restful sleep. We’ll take a look at how mattress firmness is measured and the pros and cons of each firmness level.

Before we talk about mattress firmness, let’s clarify something: Although they’re closely related, firmness and support aren’t the same thing. 

Support refers to how well a mattress keeps your body and spine aligned and relieves pressure points. 

Firmness relates to comfort and how your mattress feels when you’re lying on it. 

When it’s time to snooze, is it OK to have a dog sleeping in your bed? 

Since ancient times, when wolves and dingoes first drew close to our fires for warmth and companionship, we humans have slept beside our canine pals. We love curling up next to a warm, slumbering pooch. And it’s safe to say that our dogs think it’s pretty awesome sleeping with us, too.

Despite the universal truth that happiness is a warm puppy, the answer to whether you should allow your dog to sleep in your bed is a resounding “It depends.”

There’s plenty of research to suggest that sleeping with your dog is good for you. It can reduce stress and depression and even help to lower your blood pressure. 

But there are also compelling reasons to give your pup a comfy spot of his own. Let’s take a closer look at five of them.