🔸 Full project on my website
OVERVIEW
Value-based onboarding experience for the Philip mobile app • Individual project.
How an onboarding experience adds value with less clutter and fewer clicks. Philip is an app that lets people order local coffee and delivers it. The task is to design a mobile onboarding flow with DoorDash as the main competitor. My design process, research, thinking, scratch frames, branded visual, and high-fidelity end flow is on my website.
ROLE
UX Designer, Product Designer, Visual Brand Designer, UI Designer:
UX Research, Strategy, User Flow, Wireframes, Copywriting/Content Development, Brand Development, UI Design, and Prototyping.
Project Preview
First-time users need to complete an onboarding process. The main problem is to get coffee to customers while simultaneously onboarding. How did I deliver value from screen one and identify relevant information to onboard?
