Health • Wellness • Food services

🔸 Full project on my website

Corporate website Redesign for Egen. • Client (individual assignment)

Egen is a data engineering and cloud service firm. They are gearing up for a product launch and needed a new corporate website. The product launch is focused on health, wellness, commerce, and foodservice businesses. Their current website doesn’t match the marketplace they are trying to reach.

I collaborated with the marketing director and brand development team to solve the following business goals:

UX/UI Designer

Discover “issues” based on UX principles.

Find opportunities for improvement.

Iterate on the design based on the two most important KPIs of the homepage.

Propose changes and improvements.

After evaluating and testing Egen’s home page I discovered several issues and opportunities for improvement. My goal was to provide a browsing experience that was easy to navigate and felt like a premium brand. I designed a fully responsive website that matched their target market.