Payless Case Study

Payless is a budget friendly shoe store that caters to medium to low income families looking to reach a broader range of customers. Their goals are to drive more sales by creating a digital marketing strategy that will entice a new demographic of customers.

We helped achieve these goals by:

Creating a marketing strategy that entices the younger generation

Changing the brand narrative to display the changing styles Payless is offering

Look to create brand loyalty with membership perks

SWOT analysis

The Results:

The case study didn’t go farther than the design stage. Once approved by marketing team, brand already went into bankruptcy.