MØD Coffee. Matcha Cafe Brand

MØD Coffee. Matcha Cafe Brand Identity & Packaging

MØD is a matcha cafe brand built on one line: coffee, tuned to your mood.

The identity carries an easy, unhurried voice across every touchpoint. "Where to? Who cares" on the go. "Grab your coffee. We'll figure out the rest." on the counter. Signature drinks like MOMINT bring it to the menu: made with a mom's warmth, finished with a minty cool.

Scope: logo, cup and bag packaging, website, social media. Full case study: MØD Coffee Which slide would make you order?😊