Integrate PIM/DAM in the e-commerce workflow
Kay Aleksic
eCommerce Manager
Operations Manager
Virtual Business Manager
G Suite
WooCommerce
Development of a plan and process to integrate a PIM/DAM solution in the existing e-commerce workflow.
The project scope was to evaluate the options for integrating a PIM/DAM solution for a local multichannel (Brick & Click) business.
The evaluation included a multilingual solution for content (product descriptions and detail), digital assets, help, and blog content in English and Spanish for the first phase and eventually additional languages.
