Client Brief

The client, a platform for hiring remote talent, wanted a fresh and modern redesign that resonated with their primary audience: young startups. The goal was to create a look that felt approachable without being overly professional or intimidating.

To achieve the desired balance, I opted for subtle yet impactful changes:

Warm Color Palette: I replaced the cold gray tones with light, creamy colors to create a more inviting and warm atmosphere, steering away from the overly "corporate" feel.

Updated Imagery: I selected modern yet approachable visuals to connect with the startup audience, creating a more relatable experience.

Tech-Inspired Branding: I introduced isometric logos to convey a tech-savvy identity without overwhelming the user, aligning with the forward-thinking nature of the platform.

Improved Readability: To enhance usability, I reworked the hero sections and increased font sizes, improving readability across devices.

The redesign gave the platform a fresh, warm, and modern look that better resonated with its audience, while maintaining an inviting, startup-friendly atmosphere.