Being in the shadows of the industry isn't what they expected

The content table of this presentation were:

Buyer Persona

Positioning statement

Mission/Vision statement

Brand About Us

Voice/Tone guidelines

Key qualities

Positioning statement

Tag line

Era is a children's clothing brand who has struggled to outline their target audience.

Regarding their industry, their recent clients, their specialty and some more researching about the pain points, the needs, the wants etc. These were their target audience:

To make a brand shine from the crowd, a positioning statement is used. It clarifies what you do, why you do, and where do you stand in the sea of competitors. Alongside a well-written mission/vision statement helps curate strong emotions in the customers. Like desire, connection, attraction and trust. All of which are essential to grab a customer's attention and compel them to buy.

To further build conviction and credibility in the hearts of your customers, a brand story is used. This helps a visitor turn into a customer.

With all the deliverables sent, Era has now a distinctive personality. A unique story and a strong approach. Does your brand have an identity crisis? Send me a message now for free consultation.