Hodgson is a growing brand that first laid its roots in Pakistan. After huge success, they further reached to the USA to start selling there too. They didn't put any attention to their branches there but recently have been more concerned.
People in Pakistan knew who they were, but people in USA didn't. They quickly realized they would need much more than just a store on the street. They selected the full package from my website, and I started creating their Identity.
To find out their target audience, I instructed them to take a survey from their previous clients through social media and emails. The questions were provided by me, and a few days later they shared the results with me.
With research, brainstorming and survey, I had what it takes to create a target audience tailored to the company's goal and perspective.
