Productivity Course Email Series

Cormac Lavery

Email Marketer
Copywriter
Copy Strategist
Active Campaign
ConvertKit
Google Drive
Target market:
Young, male entrepreneurs who find it hard to get a lot of work done in a day.
Goal:
Drive traffic to the course’s sales letter.
Email 1:
Subject Line Variations:
How to force yourself to be disciplined
Disciplined and sexy…
My friend asked me a serious question the other day.
He’s just quit his job to go full-time entrepreneur and is fast finding out the one thing the rest of us self-employed folks have to deal with…
It’s a lot harder to get sh*t done when you don’t have a boss breathing down your neck.
He told me that everyday at 8am he sits down at his desk with his steaming cup of black coffee…
He boots up his Macbook.
And then he gets to work!
Until 4 hours later he ‘wakes up’ and realises he’s accomplished jack sh*t.
The to-do list he wrote up the night before doesn’t have a single tick on it.
The new landing page he was supposed to set up is still woefully incomplete.
And to top it all off he now feels like a failure!
So he asked me the other day:
“John, how can I FORCE myself to be disciplined?”
Well the unsexy truth is…
You can’t!
Unfortunately it is impossible to “force yourself” to become disciplined (take it from someone who tried and failed for many years).
What you have to do is build an ROCK-SOLID ROUTINE filled with “unsexy but undeniably effective” habits. Then all you gotta do is stick to that routine every single day.
And while this might seem hard to do…
I make it incredibly easy in my ‘Get Sh*t Done’ course where I lay out the A-Z blueprint of productivity, habit building, and success creation.
You can read more about the course here:
LINK
John Kramer
Email 2:
Subject Line Variations:
Where it all started…
How I grew to 600k/yr
The productivity method I used to grow to 600k/yr
The year is 2016…
I’m in my first year of college.
Despite being a ‘D’ student all through high school, I managed to turn it around in my final year and graduate with a 3.6 GPA.
But that was highschool where there was a structure and routine to the work I was doing. And I had my teachers and parents to hold me accountable.
But this is college.
There is no routine.
There is no schedule.
And worst of all … there are no adults around me to tell me what to do.
And as expected, I ended up getting horrible grades all year and flunking out of college.
Fast forward to 2022…
I had a business idea that I just knew would work. I could see it. I wanted it badly.
I quit my job and went all in.
Aaaaaaannnd… was instantly hit with the same problem all solopreneurs face…
Yep you guessed it:
No structure, no routine, no adult supervision.
I was screwed if I couldn’t figure something out quickly.
And so I went to my local library and borrowed every productivity book I could get my hands on…
And then I tried it all. And failed with a lot of it too.
It took me 2 years to finally develop a system that worked for me.
And since then I’ve been able to scale my business up to over $600k a year in revenue.
But what is infinitely more valuable to me is the control I now have over my mind, my time, and my life.
And if you want to learn everything I know about getting sh*t done, without having to go through years of trial and error then you’ll want to check out my course, ‘Getting Sh*t Done”.
You can read more about it here:
LINK
John Kramer
Email 3:
Subject line:
The most underrated productivity tip
I read a post online recently asking for people’s opinions of the “most underrated productivity tip that works wonders”.
And what I saw made me want to both laugh and cry at the same time.
“Wake up early”
“Take a cold shower”
“Add cardio into your morning routine”
“Plan your day the night before”
There’s nothing inherently wrong with these tips and I’m sure they work for a lot of people (heck I’ve tried most of them myself)
And if it works for you then good on ya’.
But in my opinion (and of the hundreds of students I’ve coached), all they do is get in the way of the one thing you’re SUPPOSED to be doing… A.K.A THE WORK YOU’RE AVOIDING.
Luckily for you I give you a No BS way to skyrocket your ability to get more sh*t done … without having to rely on complicated rituals and scrolling the internet for the next “underrated” productivity tip.
To find out more, get your unproductive ass over to the link below:
LINK
John Kramer
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