Making Coverage Visible with Norte

The year before building Norte, I spent over $1,000 on coverage I already had — buying rental car insurance at the counter, paying for extra travel medical protection, and missing a claim I could have filed.

All because I didn't understand what my Amex Platinum and other cards really covered, or how to tell the difference between primary and secondary coverage.

Norte is the platform I wished existed that day — one that makes all your protections visible in one place, so you stop overpaying and start using the coverage you already own.

As a solo founder I did not just build the platform but developed the whole brand strategy as the hidden value revealer.

It’s not that people lack coverage. It’s that they can’t see, trust, or act on it. The real win isn’t selling more insurance, it’s making invisible coverage visible and usable so people save money, feel smart, and travel with confidence. https://norteapp.io/