Benefit Cosmetics Ramadan Series Production
Jose Manuel Sánchez
As Head of Creative in .tactical I led the pitch and production for Benefit Cosmetics Ramadan series. In total, we produced over 150 pieces of content, including 5x20 min+ episodes and 18 TikTok concepts,
reaching millions of organic views and becoming the Top Trending YouTube videos in the region.
Watch the series from here.
🌟 Ep1 hit 1.6M & organic views in just 1 week
🌟 Ep2 hit 1.1M organic views in a week
🌟 Ep3 became the #2 trending YouTube video in the UAE and #4 in Saudi within 24 hours
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Posted Oct 6, 2025
Led pitch and production for Benefit Cosmetics Ramadan series, achieving top trending YouTube status.
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Timeline
Nov 13, 2023 - May 6, 2024
Clients
Benefit Cosmetics
