LOWSOOT - Brand Identity

Lowsoot is an eco-conscious brand focused on reducing environmental impact through innovative solutions. The brand aligns with a sustainable future, offering products and services that are both environmentally friendly and efficient.

Project: Comprehensive Brand Identity Development

Scope: Logo Design, Typography, Brand Colors, Print & Social Media Ad Templates, Stationary Design, Merchandising, Brand Deck

Industry: Environmental Sustainability & Eco-friendly Products

Purpose:To develop an appealing, organic brand identity that resonates with Lowsoot’s commitment to sustainability and environmental consciousness.

Vision:To make Lowsoot a symbol of eco-friendly innovation, setting a benchmark in the sustainability sector.

Mission:To design a cohesive brand identity that effectively communicates Lowsoot's vision of a greener future, through every visual and textual element.

Solution:

The brand identity process for Lowsoot involved an initial brand discovery phase, where we defined the brand values, personality, and positioning. We developed mood boards to set the visual direction, then proceeded to create logo concepts with multiple revisions. The final deliverables included a versatile logo design, social media assets, carefully selected typography, ad templates for print and digital media, and a complete set of stationery designs. Additionally, we designed branded merchandise such as T-shirts, caps, hoodies, tote bags, and bottles. A comprehensive brand deck was created to encapsulate the essence of Lowsoot.

Typography & Color:

Selected fonts and colors reflected Lowsoot's environmental focus, using a palette that was both earthy and vibrant, to symbolize the brand's youthful and dynamic nature.

Brand Applications:

The branding extended across various mediums, from digital platforms to physical merchandise, ensuring a consistent and recognizable brand presence.

Thank You :)

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