What exactly is a blog? Is blogging even still relevant in 2023? These are just some of the questions a new business owner might ask when launching their website. And if you happened to stumble on this page looking for the answer to these questions, congrats, you’ve found your way onto a blog.

A blog by definition is a regularly updated web page that is written in an informal or conversational style.

A blog post is an individual web page that focuses on a sub-topic of the blog. For example, a business specializing in activewear for women might have a blog page where they could have several informational posts on topics like, ‘The Best Activewear Trends for 2023’ or ‘How to Find the Perfect Fitting Sports Bra,’ and so on. The blog post stays relevant to your brand and its products.