Can you think of any brand that isn’t on Instagram? No, right? What began as a photo-sharing and editing app years ago has now become an incredibly powerful marketing tool for large and small businesses alike, which they use to expand their products’ visibility. Businesses from all industries (such as fashion, travel, beauty, lifestyle and so many more) all benefit from having an online presence on the platform. Instagram is a visual site, and it can help your small business stand out by showcasing your collections, products, and services via pictures, reels, stories, and even Instagram shopping.

Here are some reasons your small business should already be on Instagram:

Instagram is STILL growing.

With over 2 billion users, Instagram is still extremely popular among the younger generations. These users are scrolling through their feeds, reels, and explore pages every single day; this gives your business an opportunity to grab their attention—so long as you use the right Instagram strategy.

It's a space where businesses of all sizes can thrive.

Instagram is a platform where various-sized businesses can thrive and stand out from the crowd. Of course, a loyal following does not happen overnight. It takes the right social media marketing strategy, consistency, and grit from the social media management team to reach success. Your small business can benefit from this incredible platform by building brand awareness and connecting with the target audience by keeping an active and engaging presence on the platform.

There are several ways to monetize your Instagram account:

Consumers nowadays look for relatability, transparency, and brands with a more personal approach, rather than faceless corporations. You can give your small business a personal touch by using features like Instagram stories, and by getting online and showing your face (we know it takes a lot of courage, but you got it!). Showcasing the behind-the-scenes of your brand and team can really help your brand’s personality.

You now have several reasons to make your brand presence known on Instagram. But of course, using Instagram as a marketing tool for your small business requires a well-planned social media strategy, and the Barred Rock Social team—a Colorado Springs-based digital marketing agency—has got your back. According to a study conducted by Instagram, 81% of members use Instagram as a search engine where they research products and services before making a purchase. To all small business owners reading this, do not miss out on the opportunity to make your presence known.

First things first: Set up a business account with a proper profile picture using your recognizable logo, business name, and business category. Be sure to include contact info like email, phone number, and a physical address if you have one. Make sure your bio is optimized and all aspects of your profile go with your brand identity, voice, and tone. These are all important parts of your digital marketing strategy.

Your Instagram bio is the first thing people see when they visit your profile. You only have three seconds to grab your potential customer’s attention—make it catchy! Let potential customers know who you are, what you do, and how your product or service helps them.

Once you have set up your Instagram business profile, you will need a killer social media strategy which can be made easier by hiring a social media management agency to manage your social media. You can even outsource things like content creation, reels, static posts, UGC content, influencer collaborations, and much more.

So, are you ready for your Instagram glow-up? Book a discovery call and let’s work together to take your brand to the next level!