Welcome Email Redesign for AppSumo

For this creative project with AppSumo, the goal was to reimagine their first welcome email with a fresh, engaging design that breaks from their current branding. With full creative freedom, I focused on showcasing personality, clarity, and conversion-focused design—while strategically introducing new subscribers to the brand.

The email includes a 10% welcome discount, paired with a playful, relatable introduction that taps into why users join AppSumo in the first place (“You hate paying full price for software”). I reorganized key messaging around AppSumo’s community and value props—lifetime deals, founder access, and a generous 60-day return policy—while integrating trust-building stats such as 1.5M+ entrepreneurs served and $500M saved.

My approach focused on:

A bold, unconventional layout to capture attention from the start

Clean hierarchy to make value-driven content easy to scan

Friendly, conversational copy to match AppSumo’s irreverent voice

Clear CTAs that drive toward that first purchase

This email was designed to feel less like a corporate intro and more like a warm, cheeky welcome into a community built for entrepreneurs—and savings-savvy software lovers.