Karmae — Fragrance Brand Identity & Packaging

KARMAE   FRAGRANCE IDENTITY   PROJECT  

Karmae explores the space between science and spirit, where fragrance is not only worn, but experienced as an object.Built on balance, restraint, and material contrast, the identity creates a quiet yet deliberate presence.

Karmae is a fragrance identity built around balance, atmosphere, and presence. It explores how scent can be expressed not only as a product, but as an object.

The system focuses on clarity, restraint, and

material contrast, where reflective surfaces

and botanical forms coexist in equilibrium.

Karmae is not about intensity. It is about balance.​​​​​​​

• Atmospheric presence • Material contrast • Controlled minimalism

The identity explores a tension between

the organic and the constructed, combining

celestial references, mineral forms, and botanical softness.

The wordmark introduces fluidity, contrasting with the structured system.

Typography remains restrained, using space and hierarchy to define composition.

The palette is minimal — soft neutrals, charcoal, and subtle greens.

Polished chrome surfaces introduce reflection and depth, reinforcing the fragrance as an object.

Imagery creates atmosphere rather than decoration.

• Reflective chrome objects • Mineral compositions • Soft botanical elements • Controlled light and space

A balance between hard and organic forms defines the visual world.

The system translates seamlessly across packaging, product, and editorial contexts.

Each application maintains clarity and restraint, creating a cohesive object-based brand experience.