Role: UI/UX Designer + Framer Developer Services: Website Design, No-Code Development, CMS Setup, Micro-Interactions

When Nitin reached out, he already knew what he didn’t want noise, clutter, and a website that looked like every other digital marketer’s portfolio.

He wanted something that:

Spoke with confidence, but not arrogance.

Felt personal, but still professional.

Converted visitors without feeling like a sales pitch.

It had to be a space that reflected his identity as a performance marketer who believes in clear strategy, precise execution, and measurable results. And it had to be something he could manage himself, no relying on developers every time a new project or case study needed to be added.

I approached this project with a simple guiding principle: “Say more with less and make the small details do the heavy lifting.”

The vision was to create a minimal, modern, and timeless design where:

Every section had a clear purpose.

Typography carried the voice.

Interactions felt intentional, not decorative.

Content could evolve with him as his business grew.

1. Discovery & Structure We started with conversations about his workflow, his audience, and what truly matters to the clients he works with. From this, I built a lean sitemap focusing on just the essentials:

Who he is and what he stands for.

The strategies that define his approach.

A curated portfolio of work.

Clear services with tangible outcomes.

A transparent step-by-step process for working together.

2. Visual Language I developed a design system that relied on:

Black-and-white base palette – timeless, professional, and adaptable.

High-contrast type hierarchy – to create rhythm without adding graphic noise.

Generous whitespace – to let the content breathe and guide the eye.

3. Prototyping in Figma Before touching Framer, I created an interactive Figma prototype, testing typography scales, spacing, and content flow to make sure nothing felt crowded or overwhelming.

Once the design direction was locked, I moved to Framer to make it tangible. This is where the experience came alive:

Custom cursor interactions – subtly changing on hover to make the site feel tactile and responsive to user input.

Smooth, minimal animations – scroll-based fades and transitions that keep the rhythm without slowing the user down.

CMS integration – allowing Nitin to easily add new case studies, work items, and strategy updates without needing to touch code.

Fully responsive build – each layout adapted carefully for mobile, tablet, and desktop so the minimalism stayed consistent across devices.

I also optimized the structure for fast load times and clean SEO, ensuring the site’s simplicity didn’t come at the expense of discoverability.

The homepage opens with bold, confident typography his name and brand front and center. The tone is immediate: you know who he is, what he does, and how he can help you.

Scrolling through feels effortless:

“My Strategies” gives insight into his thinking.

“Work” showcases real campaigns with clean imagery and concise captions.

“Services” breaks down what’s on offer with clarity.

“Winning Process” outlines exactly how a collaboration unfolds, removing uncertainty for potential clients.

The entire journey is about building trust quickly and keeping the user engaged without unnecessary detours.

The finished site is minimal without being empty, modern without being trendy. It embodies Nitin’s brand values clarity, confidence, and results. And because it’s powered by Framer with a well-structured CMS, it’s not just a launch-and-leave website it’s a living, adaptable asset for his business.