Logo Explanation: FOLD The FOLD logo is built around the ide...

Logo Explanation: FOLD

The FOLD logo is built around the idea of structure, simplicity, and transformation.

The symbol is a geometric mark derived from folded planes, forming an abstract “F”. Its shape is inspired by the physical act of folding, referencing efficiency, organization, and smart use of space. This directly aligns with the brand’s focus on productivity and clarity.

Sharp edges and clean angles give the mark a modern, tech-forward feel, while the balanced proportions keep it simple and memorable. The design avoids unnecessary detail, allowing the logo to remain strong and recognizable at any size.

The typography is bold and minimal, chosen for clarity and confidence. The wordmark complements the icon without competing with it, reinforcing a sense of stability and focus.