Launching Homesick Tiktok

During the peak of COVID in 2020, Shannen launched Homesick Candle’s Tiktok channel.

The goal was to capture the attention of a younger audience and generate growth in a relatively short period while also establishing Homesick Candles as a go-to resource of candle care tips, a niche that hadn’t been explored by other candle brands on the platform. 

When it came time to create the content, Shannen focused on producing short and visually captivating videos that offered valuable candle care tips (i,e, proper wick trimming, safe candle burning practices, and maintaining the candles for longevity). It was also important to use clear and concise instructions to ensure the content was easy to understand and enticed viewers to share it. Shannen also paid close attention to the latest Tiktok trends, integrating them creatively into the content to maximize reach and engagement. 

To keep up with the frequency of posts needed to succeed on Titkok, Shanen created a content calendar to maintain consistent posting and keep the audience engaged. We also analyzed Tiktok’s algorithm to identify optimal posting times for maximum visibility. 

Shannen’s strategic approach to launching Homesick Candle's TikTok channel focused on candle care paid off with exceptional results within the first 3 months:

Followers: The channel quickly gained a dedicated following of 40,0000 accounts, surpassing the initial target of 10,000 followers, further expanding Homesick Candles' reach on the platform.

Likes: The content resonated with the target audience, generating an impressive one million likes on the videos, highlighting the engagement and positive response to the candle care strategy.

Views: The videos consistently received high view counts, ranging from 300,000 to 1 million views, showcasing the content's virality and broad appeal.