Shannen developed a comprehensive strategy that included content creation, community engagement, and data-driven insights to achieve a 20% YOY engagement rate.

During the peak of COVID in 2020, Shannen launched Homesick Candle’s Tiktok channel and grew it to 40,000 followers in the first 3 months.

At Dormify, a direct to consumer brand targeting college students, Shannen led their biggest Influencer Marketing Campaign of the back to school season.