An industrial parts supplier with 12,000 SKUs needed buyers to find the exact part fast. The win here wasn't design, it was structure.

VMN Distributors is an industrial parts supplier based in Canada. Their catalogue runs to roughly 12,000 products across multiple industries.

At that scale, the hard part isn't listing the products. It's making any single one easy to find.

A catalogue is useless if a buyer can't reach the exact part they came for. So the goal was structure, not volume.

Most of the early work went into hierarchy — grouping thousands of SKUs in a way that actually makes sense to the person searching.

Because buyers arrive differently. Some browse by category. Others already know the exact part they need.

Neither should have to dig, so there's more than one path to every product.

Now any product in the catalogue is reachable in a few clicks.

On a catalogue this size, that's the difference between a sale and a bounce.