Summary:

To showcase my ability to convey a strong brand identity to appeal to a brand's target audience and provide a unique selling point, a deep understanding of consumer psychology, and competitors of the brand. And with a strong visual eye, I aim to curate a strong aesthetic message that is eye-catching.

Services:

Visual and marketing consultancy - market research, positioning, SWOT analysis, visual and brand identity, social media strategies, marketing plan, and calendar with actions.

Creating a brand identity and doing brand analysis reports is something that drives my passion for my work. Finding ways to optimise the potential of a brand to create concepts and storytelling is something I love.

Utilising Namacheko’s bespoke knit wear collection I positioned this pop-up concept to be “Home Away from Home”. I heavily emphasised todays generation’s need for comfort in the development of this concept as a result of social unrest due to covid.

Establishing a SWOT analysis for the brand helps the brand get a clear direction of the possibilities for improvement and a deeper understanding of their competitors which is crucial to brand development.

I provide a detailed report on brands competitors and target customers for the company’s master marketing report, allowing a concise understanding to the brand creative direction for future projects.

With a in-depth knowledge of retail strategies, I am capable of creating marketing reports and concept development and planning for retail events for the brand.

Range planning and concept development for in-store justification are some of the key marketing elements in these reports.