PawTalk is a (fictional) brand whose ground-breaking technology helps translates animal communication into human language, enhancing human-animal relationships. The visual identity gives a friendly and whimsical identity to the brand, which is reflective across all its applications.

The logo comprises of a simple logomark created by combining the letters ‘p’ and ‘t’ from PawTalk and an additional logotype set in the typeface Geist. 

PawTalk’s color scheme is a combination of cool, calming tones that reassure pet owners and warm, playful shades that capture the joy of connecting with animals. The different combinations of the brand colors in highly contrasting pairings inform everything from packaging to marketing visuals.

The typefaces Geist and Satoshi exhibit a humanistic design with a geometric touch, working seamlessly with the brand’s voice.