RIMOWA Electronic Tag

RIMOWA Electronic Tag is the first fully integrated check-in solution for your baggage - a technology that is redefining travelling by enabling travellers to check-in their luggage from home using a dedicated app and drop it off at the airport without waiting. I've been involved as creative director for the design and UX of the app as well as creating accompanying measures such as a dedicated micro site, interactive surface tables at the PoS and an integrated campaign to launch the RET product range.