AUDI e-Catalogue

Audi asked to develop a vision and real data prototype of a comprehensive paperless sales media solution. At the core of the solution, a publishing platform would allow for designing arbitrary catalogue issues based on design-atoms, modules and templates. Thanks to the sophisticated fluid design system, the catalogues could be published to any platform from websites over mobile devices to smart tvs. I've been involved as creative director to develop the vision and design system and direct the implementation of the prototypes.