AUDI Q2 #untaggable

For the launch of the Audi Q2 we created a campaign which cannot be categorised and celebrates the spirit of social media. It’s all about being #untaggable! We created real life encounters and virtual events that broke with all conventions and let the people create and share the content. This way, the Audi Q2 and the spirit of #untaggable had been present in social media for over half a year. And thanks to specially designed sales-tools on Spotify, Twitter and Facebook, we could convert the awareness into sales - generating more advance orders than any other Audi before.